Una is a well-established marketing leader having enjoyed a broad international B2B career ranging from Professional Services to energy management SaaS. Una started out by running advertising campaigns, and then consulting on direct marketing best practices for the largest financial services providers in the UK. Since 2005, Una’s roles have involved building marketing teams to help organizations put customer understanding at their center and build meaningful brands.
Alongside helping CLEAR, Una is Chief Marketing Officer for WhiteWater West Industries, the leading designer and manufacturer for the waterpark industry globally. As a literature graduate and MBA, Una believes that Marketing merges storytelling, psychology, data analysis and common commercial sense to simplify ‘why?’ for customers – or in this case potential donors!