Explaining our name change to CLEAR

Global TV News, 16 May 2022

Christie Horsman has been one of the key people in CLEAR’s social media strategy and rebranding effort. Here she is on Global TV explaining why we needed to rebrand into CLEAR Foundation. In a nutshell, if we are to be the best place to donate to Alzheimer’s research, we need people to know who we are and what we do. As part of the sandwich generation taking care of both kids and parents, she highlighted we need to have advances in Alzheimer’s research similar to that of Cancer research, which has made progress due to over ten times the funding.